Can We Judge Marketing Plan Without its Execution?

Execution of marketing plan is as important as its creation. If we have the marketing plan but cannot put it to action it is automatically considered unsuccessful. What is execution? Execution is putting the marketing strategy into place. It is all about putting an action plan together, creating tasks in order to make the marketing plan […]

Is Promotion Important In Marketing Mix?

Promotion plays a vital role when it comes to marketing mix. It not only tells people about the product, but also creates the environment for the consumers to want to buy the product. Sometimes promotion even goes as far as showing the customers how the product works and why they need it. Why is promotion […]

Is Market Share Important In Business?

Market share plays a crucial role in a life of every successful business. It is the KPI when it comes to seeing how much a certain product makes compared to the whole industry.  Why is market share crucial in modern business?The first thing that business owners and marketing leaders want to know when they develop […]

Consumer Behavior: Cultural Factor

What is cultural factor? This is a question that a lot of people ask themselves, but often cannot come up with the definite answer. Cultural factor is when people of different nationalities, religions or races prefer different things when making a purchase decision.  Why does culture matter? Culture is a fundament of people‚Äôs behavior; it is the […]

Dynamics Between Sales and Marketing Team

Both sales and marketing team play a crucial role when it comes to creation and execution of an effective marketing plan as well as success of the company overall. These teams should be tightly connected and efficiently work together to ensure that the company is performing well.  Marketing team executes the product, creates the right […]

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