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Being an affective communicator is just as important as having a valuable data to share with others. A lot of people wonder what an effective communication means, but no one seems to come up with the right answer.

Is data important? While doing any sort of research or considering buying a certain product, a lot of people take data into consideration. It is up to marketers to communicate data affectively and help their audience decide whether a certain product is right for them. The data can be a “make it or break it” when it comes to a customer making a final decision. This data can either motivate a potential customer to make an investment or discourage them from making that decision all together. 

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How to be affective while communicating data? I feel like the most effective way to communicate data is to be honest and provide truthful information. Data should never be falsified in order to seem more appealing to the customer. The marketer can provide examples and reviews supporting the data showed to give viewer a better idea of what is being discussed but it is never acceptable to force a potential customer to make a decision. 

Overall, communicating data is a long and time-consuming process and everyone should be careful when exposing others to data. 

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