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How is Decision Made by Customers?

What is decision making? Briefly speaking, decision making is the process when the customer or the consumer collects all the reasons why he or she should act a certain way, depending on what the nature of the decision-making is. For example, when a person decides to purchase a new cell phone, the decision-making process starts when […]

Is Marketing Research as Important as It Seems?

Marketing research is a function that connects the consumer, the customer, and a marketer through information. It is a process of learning as much as we possibly can about customer so we can satisfy customers’ needs and keep the business successful on the market. There are different opinions when we start to talk about the importance of marketing […]

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