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Can We Judge Marketing Plan Without its Execution?

Execution of marketing plan is as important as its creation. If we have the marketing plan but cannot put it to action it is automatically considered unsuccessful. What is execution? Execution is putting the marketing strategy into place. It is all about putting an action plan together, creating tasks in order to make the marketing plan […]

Is Market Share Important In Business?

Market share plays a crucial role in a life of every successful business. It is the KPI when it comes to seeing how much a certain product makes compared to the whole industry.  Why is market share crucial in modern business?The first thing that business owners and marketing leaders want to know when they develop […]

Does our Brand Require a Purpose or is the Quality and Convenience Enough?

What is the purpose of the brand? Numerous people have thought about this topic, but have we gotten an answer yet? Brand purpose is definitely an essential part when it comes to creating a personal as well as a professional brand. The brand purpose is the reason why a specific company or organization exists. Purpose is […]

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